ASA FORUM 2025
DECODING CREATIVE INDUSTRIES
Join us for ASA FORUM 2025, Armenia’s leading cultural policy platform dedicated to advancing research-based policy and decision-making for a sustainable Creative Economy.
Through open dialogue among public institutions, donors, and sector stakeholders ASA Forum seeks to foster cooperation and shape a shared vision for the future of Armenian culture and creative industries.
Hosted at State Philharmonia in partnership with the ESCS Ministry of Armenia
and co-hosted by distinguished partners including Resonance Program, hosq Foundation;
backed by prominent international and local experts, policymakers, leading donors in arts and supported by ArtNexus, AGBU Armenia and JHM Foundation ASA Forum 2025 will focus on
- INTEGRATING RESEARCH INTO STRATEGIC CULTURAL PLANNING, POLICY AND IMPACT
- NATIONAL CULTURAL CONSUMPTION RESEARCH AS A FOUNDATION FOR A NATIONAL CULTURAL STRATEGY
- STRENGTHENING ARTISTS RIGHTS & ADVOCACY FRAMEWORKS
- ENHANCING CROSS-SECTORAL COOPERATION IN THE CCI ECOSYSTEM
- EFFECTIVE GOVERNANCE & DECENTRALISATION OF CULTURE
PROGRAM
OPENING
11:00 - 11:30
Registration
11:30 - 12:00
Opening Remarks
LOCATION: THE STATE PHILHARMONIA OF ARMENIA
12:00 - 13:20
PANEL 1
STRATEGIC DECENTRALIZATION
OF CULTURE &
CULTURAL CONSUMPTION
This panel will explore how strategic decentralization can expand access to culture and creative opportunities, empowering local communities and diversifying cultural consumption through policy innovation and collaborative governance.
* Panel language - English, with simultaneous interpretation available in Armenian.
PANELISTS
STRATEGIC DECENTRALIZATION OF CULTURE & CULTURAL CONSUMPTION
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13:20 - 14:00
UNLOCKING CULTURAL VALUE:
Data Driven Approach to a more sustainable future {for the cultural sector}
TOGETHER WITH ANNE TORREGGIANI WE WILL ADDRESS THE IMPORTANCE OF CAPTURING THE VALUE OF CULTURE, UNDERSTANDING IT'S SOCIAL IMPACT AND TRACKING WHO PARTICIPATED, WHY AND HOW. WITH REFERENCE TO HER EXPERIENCE WITH THE AUDIENCE AGENCY AND CENTER FOR CULTURAL VALUE, WE WILL EXPLORE HOW EVIDENCE AND INSIGHT ARE RESHAPING DECISION-MAKING AND INFORMING MORE SUSTAINABLE CULTURAL ECOSYSTEMS AND MODELS.
ANNE TORREGGIANI
The Audience Agency, UK
Founder & CEO
KEYNOTE
ANNE TORREGGIANI
The Audience Agency, UK
Founder & CEO
KEYNOTE
Anne Torreggiani is the founder and Chief Executive of The Audience Agency, a UK national non-profit research and development organization renowned for pioneering the use of cultural data and specializing in participation and engagement.
With decades of experience, she is a highly regarded facilitator, researcher, and adviser to major cultural organizations and policymakers. Anne supports innovation and sector change through projects with the UK National Trust, Arts Council England, National Arts Council Singapore, the British Council, and the Network of European Foundations. She also serves as Co-Director of the Centre for Cultural Value at the University of Leeds.
* Presentation language - English, with simultaneous interpretation available in Armenian.
14:00 - 14:20
PRESENTATION
ASA
Advocacy Society
for the Arts
Join us for the presentation of ASA, the Advocacy Society for the Arts. A newly formed non-profit think-tank that works to connect the creative sector to government, bring research and expertise, and champion cultural diplomacy locally & globally.
ASA is in the process of building the network, and FORUM is an opportunity to learn more deeply about the Think-Tank, it's objectives and further developments.
* Presentation language - Armenian, with simultaneous interpretation available in English.
14:20 - 15:00
Networking Lunch
15:00 - 16:20
PANEL 2
SHAPING THE FUTURE: NEW MODELS OF SUPPORT FOR CULTURE & CREATIVITY
This panel brings together leading voices to explore boundaries and innovative approaches to supporting arts & creative industries, exploring funding strategies, and partnership models designed to foster cultural growth and resilience in a rapidly changing world. Panelists will discuss challenges and opportunities in sustaining creativity, engaging diverse communities, and leveraging technology to build a vibrant cultural future.
* Panel language - Armenian, with simultaneous interpretation available in English.
Panelists
SHAPING THE FUTURE: NEW MODELS OF SUPPORT FOR CULTURE & CREATIVITY
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15.00 -16.20
{KEEP ON LIVE}
DATA COLLECTION:
TRACKING VENUES & BUILDING THE LIVE MUSIC NARRATIVE
PRESENTATION
Keep On Live is a prominent Italian association representing live venues & festivals, and promoting live music culture across Italy. Presentation will be held by
Gayanè Kevorkyan - Keep ON Live Production & Artistic Direction Manager
Location: Philharmonia Library
Facilitated by RESONANCE PROGRAM
15.00 -16.20
SOUNDCRIT:
OPEN SESSION COLLECTIVE LISTENING & FEEDBACK FOR ARTISTS
SoundCrit rethinks artistic feedback through listening.
It’s a collective session for music producers, music makers, and songwriters who want to develop their practices through constructive, fair feedback on their work.
Location: Philharmonia Shushiki Hall
Facilitated by hosq
16:30 - 17:50
PANEL 3
RE-THINKING ART MANAGEMENT: EXPLORATIVE DIALOGUE BETWEEN INSTITUTIONS & INDEPENDENTS
Facilitated by hosq foundation this panel brings together leading cultural professionals to discuss how art management is evolving in Armenia today. It examines how institutions, independent initiatives, and educational programs respond to new artistic and social conditions.
The conversation is part of hosq’s ongoing research on the future of arts education and aims to identify opportunities for shared learning, collaboration, and sustainable development across the sector.
* Panel language - English, with simultaneous interpretation available in Armenian.
Panelists
RE-THINKING ART MANAGEMENT:
EXPLORATIVE DIALOGUE BETWEEN INSTITUTIONS & INDEPENDENTS
18:00 - 19:30
ASA "B2A"
BUSINESS TO ARTS AWARDS
& CLOSING CEREMONY
CELEBRATING PRIVATE INVESTMENT IN CULTURE
Join us for an inspiring evening of entertainment as we honor outstanding private sector contributions that drive cultural development, preservation, and future creativity.
And the Closing Ceremony with a vibrant program featuring music, innovative art installations, curated cocktails, and the B2A Awards - recognizing exceptional businesses across following
FOUR KEY NOMINATION CATEGORIES
Empowering
the Voice of Art
Recognises businesses that consistently support cultural events and community projects. The award focuses on those who sponsor music festivals, art exhibitions, and cultural heritage projects, promoting cultural vitality and community engagement.
Culture - Business Harmonious Cooperation
Celebrates businesses that promote cultural initiatives and integrate them in their core mission and activities.
Guardian
of Cultural Heritage
Celebrates businesses dedicated to preserving cultural heritage. The award focuses on those who sponsor heritage conservation projects, support historical exhibitions, and promote the appreciation of cultural history.
Integrating Art into Non-Creative Environments
This nomination recognises businesses that integrate art into corporate environments. The award highlights companies that commission public art installations, sponsor workplace art programs, and create spaces where art and business intersect creatively.
The backbone of Advocacy Society for the Arts
We appreciate our Founding Members' and Partners' valuable support in the development and growth of arts,
culture & creative industries in Armenia